How M1 Finance's $3B AUM super-app is outcompeting Wealthfront, Robinhood, and Schwab, with CEO Brian Barnes

<p>M1 Finance bundles together roboadvisory, neobanking and lending into a single “super app”, allowing for combined pricing power (i.e., charging nothing on asset allocation). The firm currently has $3 billion in AUM, a growth of 50% in the past four months and tripling their total in just over a year. Notably, the company has its own broker/dealer and offers fractional shares, and partners with Lincoln Savings bank on the deposit accounts. That makes for a compelling business model from securities lending, interchange, and order flow.</p><p>For more analysis parsing <a href="https://lex.substack.com/p/fintech-and-crypto-short-takes-135mm">12 frontier technology developments </a>every week, a <a href="https://lex.substack.com/p/podcast-conversation-how-to-build">podcast conversation on operating fintechs</a>, and novel <a href="https://lex.substack.com/p/food-for-thought-white-obama-made">food-for-thought essays</a>, become a Blueprint member below.</p><p><a href="https://lex.substack.com/subscribe?utm_medium=web&utm_source=subscribe-widget&utm_content=32325884">Subscribe now</a></p><p>Hope you enjoy, and do not hesitate to <a href="http://email.mg1.substack.com/c/eJw1UMtuxCAM_JrliICQshw49LK_gXg4CVoCEQ-l-fuSrSpZsmyPZzx2psGay6WOXBvqFYoOXlHG5ZMQ5BURzAmLQtVLAdhNiAod3cbgTAs53eCnkDPa1Ew85WCJMWDlxCkTYP1CGBHCyEUwdCto032A5EDlFC99mOBRVFtrR31M3w_2GnGeJ47wU_M7x5Cwy_toupyacQ0FxQYlmelMp0nyL0xxaI4tC6dbeXCyrxTXbusAv-9VVNQZYsQWoOY0AOvt4TMZNvTIe0-hXRqSsRG8aqUDan_v-FzcrgNG6Z357wzPfCZScDSUfB6ESY2DfwHNGHFB">reach out here</a>!</p>