How Lyft Drives Organic Social with Data and Heart

<p>Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, joined the Social Pros podcast to share how you can approach social with “good energy.”</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>In this saturated social media world we live in, brands are always looking for new ways to stand out. Our guest this week, Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, says there’s no perfect recipe, but focusing on <strong>authenticity and good energy</strong> is the best route to take.</p> <p>Stephanie hops on Social Pros this week to share her top social tips and explain how she is helping Lyft <strong>drive organic social</strong> with data and heart.</p> <p>Stephanie explores the important role data plays in building a strong social media strategy or campaign. In her view, <strong>data is crucial</strong> to the decisions you make, but you should pair that up with <strong>relatability</strong> to drive organic social and push your brand into the spotlight.</p> <p><strong>In This Episode:</strong></p> <ul> <li>05:02 – When did Stephanie get into data & analytics?</li> <li>07:58 – What tools does Stephanie use?</li> <li>09:20 – How Lyft use data in their brand strategy</li> <li>14:18 – Lyft’s ‘favorite’ metrics</li> <li>15:41 – Lyft x Wienermobile</li> <li>18:54 – How TikTok is used at Lyft</li> <li>21:32 – Understanding TikTok from a data perspective</li> <li>24:17 – Does authenticity spark community engagement for Lyft?</li> <li>27:09 – Stephanie’s surprise social moments</li> <li>30:48 – Advocating your content – with proof</li> <li>33:49 – How Lyft keep up with the 24/7 nature of social</li> <li>36:37 – Stephanie’s advice for budding social pros</li> </ul> <p><strong>Resources</strong></p> <p>Visit <