How LinkedIn Can Benefit You As Business with John Espirian

This week’s episode is another interview, this time with John Espirian. After hearing John speak about LinkedIn at a local conference, I knew I wanted him to be a podcast guest as I was able to learn some valuable tips and tricks from his talk and as someone who has been in the industry for a long time, it’s always so refreshing when that happens. With lots of actionable advice when it comes to LinkedIn, this is definitely an episode for those that have been looking to maximise their profile.   KEY TAKEAWAYS COVERED IN THE PODCAST   The simpler your message is, the more people will remember it and take action. When it comes to LinkedIn, you need to trial and error what works best. Even if you talk about a variety of different topics, you need to ensure you have that ‘one thing’ that everyone knows you for. This should apply to all social media platforms. Invest in relationships as much as you possibly can. Although you need to put sales content out, building relationships is much more important when it comes to LinkedIn. Whether it’s publicly or using direct messaging. LinkedIn doesn’t just have to be for those that are B2B. You have a smaller reach on LinkedIn so the organic reach is better than any other platform. LinkedIn posts have a lifespan of around 2-3 days. If you write an article on LinkedIn they will be indexed by Google. You should be aiming to create both short-form and long-form content on your platform Don’t put links in your post right away. Post your content, wait a few seconds and then edit your post to include the link. This is known to give your post much more reach. Document posts are more likely to be boosted by LinkedIn, so make sure you’re using these every now and again. If you use document posts, you need a clear call to action. A great statistic to monitor is how many people are visiting your profile page, as this is a one big sales page for you and what you do. One of the best ways to do this is to switch to follow first. When writing your h