How Laura Roeder Uses Content Marketing to Scale 2 SaaS Businesses: Meet Edgar and Paperbell

<p>On this episode of the Niche Pursuits podcast, we interview Laura Roeder. Laura is the founder of Meet Edgar, a social media success tool that has grown rapidly. She is also the founder of a new software tool called Paper Bell, a scheduling and payments software for coaches. </p> <p>What do you do when you have an extremely successful SaaS business that's doing multiple millions per year in annual recurring revenue (ARR), but then you have a new idea for a software tool? Do you then go and build that software tool?</p> <p>I really enjoyed this discussion with Laura, not only because she is a multiple product SaaS founder, but also because she gives some really actionable advice as she shares her story.</p>