How Kia Zomorrodi Creates Killer Video Ad for Snow, Truff, and Imperfect Produce

<p>Guest Bio:<br>Kia Zomorrodi is co-founder, creative director, and partner at Bacon &amp; Eggs Media, a digital agency that creates and distributes converting social video ads that drive sales for ecomm brands. Before that he served as an Account executive at Virool, Client Associate at Wells Fargo Advisors and A Marketing Associate at MIR3. He also co-founded and served as CEO of Noble Life Apparel. A graduate of the University of San Francisco,  Zomorrodi earned a BS in Business Administration, Finance, and Marketing.</p><p>Takeaways: </p><ul> <li>How an “off-brand” pitch man stole the show and brought in big bucks.</li> <li>Why funny works better than fear -- even for the  most morbid products.</li> <li>How to sell crazy creative to clients who bring their own ideas to the table.</li> <li>What to do to make sure videos go the distance and can work on any platform -- including TV.</li> <li>Why blowing $20K on production doesn’t make sense for brands with ad spends below this benchmark.<p></p> </li> </ul><p>RESOURCES/CONTACT:</p><p>Baconandeggsmedia.com</p><p>Kia@baconandeggsmedia.com</p><p>Transcript</p><p><br></p><p>Speaker 1 (<a href="https://www.temi.com/editor/t/04yzOym8C-FFdYWd2UoizzcckaG3raJkqVjA-DeMeRRD9YgKN9cFjrF4otcfZSN6nH6fpm7RDqxf8DFMu0Ud5pBw5rk?loadFrom=DocumentDeeplink&amp;ts=0.45">00:00</a>):</p><p><br>Uh, click-through rates was three times as high as the product ads. Uh, they brought their CPA down 35%. Um, so overall the numbers are great, but also just the, uh, what it did for them as a brand and recognition wise was huge.</p><p><br></p><p>Speaker 2 (<a href="https://www.temi.com/editor/t/04yzOym8C-FFdYWd2UoizzcckaG3raJkqVjA-DeMeRRD9YgKN9cFjrF4otcfZSN6nH6fpm7RDqxf8DFMu0Ud5pBw5rk?loadFrom=DocumentDeeplink&amp;ts=25.64">00:25</a>):</p><p><br>[inaudible] you're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their ca