How GoFundMe Changed Fundraising with Social Media

<p>Brittany Cabriales, Head of Social Media at GoFundMe, joins this Social Pros podcast episode to discuss how social media can be a force for good.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Brittany Cabriales, Head of Social Media at GoFundMe, is on this episode of Social Pros to share the strategies and successes behind GoFundMe’s social media push.</p> <p>GoFundMe is an instantly recognizable name in the online fundraising world. Part of this is down to users <strong>sharing their fundraisers on social media</strong>, which almost every user does. Brittany explains how the social team helps to get the word out about important causes and the effect this has on fundraising.</p> <p>Brittany shares why <strong>timing is crucial</strong> and how timely fundraisers can raise thousands of dollars more. This is why promoting on social media is key, so you have to move fast.</p> <p>Brittany also shares how GoFundMe’s social media success is largely down to <strong>organic content</strong> rather than paid advertising. We also hear how different social platforms do better with certain types of fundraisers and how to tell an <strong>effective story</strong> with your fundraiser for maximum success.</p> <p><strong>In This Episode:</strong></p> <ul> <li>3:18 – Why GoFundMe is hoping to broaden its audience reach</li> <li>4:41 – The impact of the pandemic on GoFundMe</li> <li>6:28 – How the pandemic spurred people into action through fundraising</li> <li>7:21 – How GoFundMe uses social media to spread the word about good causes</li> <li>9:36 – Brittany explains how GoFundMe targets both fundraisers and participants</li> <li>10:17 – How different social platforms are better for different audiences</li> <li>11:25 – How GoFundMe decides