How Fractional CMOs Are Reshaping Business Strategy

<p>In this episode of the <a href= "https://ducttapemarketing.com/about/duct-tape-marketing-podcast/">Duct Tape Marketing Podcast</a>, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment.</p> <p>The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI.</p> <h3>More About Mike Volkin:</h3> <ul> <li>Mike's <a href="http://www.mikevolkin.com/" target="_blank" rel="noopener">website</a></li> <li>If you're a marketing agency, looking for a marketing strategy: <a href="http://yourmarketingexpert.ai/" target="_blank" rel= "noopener">Your Marketing Expert</a></li> </ul> <h3>Learn More About The Agency Intensive Certification:</h3> <ul> <li><a href= "https://ducttapemarketing.com/agency-certification-intensive/" target="_blank" rel="noopener">Learn more</a></li> </ul> <h3>Take The Marketing Assessment:</h3> <ul> <li><a href="https://www.marketingassessment.co/" target="_blank" rel="noopener">Marketingassessment.co</a></li> </ul>