How Formstack Maximized its Partnership with Salesforce (200% YOY Growth)

<p>In this episode of <em>SaaS Connect</em> your host Sunir Shah, President of <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a>, leads a value-packed discussion between <a href="https://www.linkedin.com/in/gabecaldwell/">Gabe Caldwell</a>, Director of Partnerships at Formstack and <a href="https://www.linkedin.com/in/josefondrejcka/">Joe Ondrejcka</a>, ISV Partner Account Manager at Salesforce.</p> <p>The conversation centers on the journey that Formstack took to take their Salesforce integration from level one to level 10, ultimately resulting in more than 200% year-on-year growth.</p> <p>Included are the following topics:</p> <ul> <li>How did Gabe get executives to buy in to what needed to be done?<br> </li> <li>How to stand apart so that Salesforce will notice you.<br> </li> <li>Tactical marketing opportunities within Salesforce.<br> </li> <li>What Formstack did to meet Salesforce requirements.<br> </li> <li>What you can expect from Salesforce and tips to partner with them.<br> </li> <li>Formstack’s most effective content strategy.<br> </li> <li>The value of taking a big partner’s advice and getting the basics right.<br> </li> <li>Are the results that Formstack experienced typical when partners get into the Salesforce groove, or did they just get lucky?<br> </li> <li>The importance of communication, messaging, building relationships, and educating Salesforce teams.<br> </li> <li>Advice for SaaS startups, even if you're not technical.<br> </li> <li>How to open the door into Salesforce.<br> </li> </ul> <p>Resources Mentioned:</p> <ul> <li>Webmerge<br> </li> <li>Freshbooks<br> </li> </ul> <p><em>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at </em><a href="https://contentallies.com/"><em>https://ContentAllies.com</em></a></p>