How FedEx Dominates in Social Media by Getting Specific

<p>Alex Shockey, the Global Social Media Manager at FedEx, joins the Social Pros Podcast to discuss the structure and strategies of the tiny but mighty social media team at FedEx.</p> <p class="western"><span style="font-size: 12pt;"><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></span></p> <p class="western"><span style="font-size: 12pt;"><a href= "https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></span></p> <p class="western"><span style="font-size: 12pt;"><a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener"><strong>My Emma</strong></a></span></p> <p class="western"><span style="font-size: 12pt;"><strong>Full Episode Details</strong></span></p> <p><span style="font-size: 12pt;">Social media is constantly changing. We know this to be true and yet so many brands struggle to keep up. If successful brands on social have taught us anything it’s that you must <strong>embrace change and evolve how you’re structured to meet the needs of social media.</strong></span></p> <p><span style="font-size: 12pt;">This is just one of the takeaways from this episode of the Social Pros Podcast with Alex Shockey, the Global Social Media Manager at FedEx. Alex perfectly articulates the speed of social media’s evolution and focuses on the importance of identifying conversations on social and finding new ways to <strong>bring them to the surface in strategic ways.</strong></span></p> <p><span style="font-size: 12pt;">As Alex accurately points out, <strong>social media is often a soapbox for people to share their opinions</strong>. With 7,000+ FedEx mentions per day, Alex shares how she and her team capitalize on these stories and reveals what makes some social mentions worth bringing to the attention of their audience.</span></p> <p><strong>In This Episode:</strong></p> <ul> <li>04:28 – A peek inside Alex’s role as Global Social Me