How Do Agencies Create a Data Story to Show Value and Charge More?

<p>How can agencies prove value to their clients and eventually charge more? That's the solution Paul Deraval offers in this episode about founding <a href="http://ninjacat.io./masterclass" target="_blank" rel="noopener">NinjaCat</a>. After entering the agency world later in his career as a software developer and finding the competition was everywhere, Paul shifted his focus. As Paul says: Who makes money in a gold rush? It's the guy selling the pickax." So he decided to offer his unique data reporting technology to agencies and created <a href= "https://www.ninjacat.io/masterclass" target="_blank" rel= "noopener">Ninja Cat</a> in 2014. They are a digital marketing performance management platform built for agencies, media companies, and brands and help agencies create a . He joins the podcast today to talk about how agencies can prove their value to retain customers and the benefits of having automated reporting.</p> <h2><strong>3 Golden Nuggets</strong></h2> <ol> <li><strong>The crack in the fortress.</strong> Paul found that many agencies were using big black box algorithm platforms for reporting capability that was very limited in scope. Not really designed for that use. And paying a ton of money for it. He decided to focus his business on solving this problem and be the best in the world at helping agencies prove their value to clients by knocking their <a href= "https://jasonswenk.com/retain-agency-clients-success/" target= "_blank" rel="noopener">client reports</a> out of the park.</li> <li><strong>Deliver a story.</strong> Know your clients and know their appetite for data. More data isn’t always better. So, before delivering an 80-page report that they may not even read, ask what they would like to know and then deliver to them on a silver platter a data story that says here's what we did for you, here's the impact that had on your business. And don’t forget to be clear on the point “here’s why you should <a href= "https://jasonswenk.com/reportei-review/" target="_blank" rel= "noopener">continue to do bus