How Chipotle Got 1 Billion Views on a Single TikTok Promotion

<p class="western">Tressie Lieberman, Vice President, Digital Marketing and Off-Premise at Chipotle, joins the Social Pros Podcast to discuss how the popular taco and burrito chain acquired outstanding feedback and engagement from a single TikTok promotion.</p> <p><strong>Please Support Our Sponsors:</strong></p> <p>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!</p> <p>This week:</p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href= "https://socialmedia.org/socialpros/"><strong>SocialMedia.org</strong></a></p> <p> </p> <p><strong>Full Episode Details</strong></p> <p class="western">No matter how much of a ‘social pro’ you are, you won’t get far without the help of an <strong>incredible social media team</strong>.</p> <p class="western">Someone who understands this better than anyone is Tressie Lieberman, Vice President, Digital Marketing and Off-Premise at Chipotle. Tressie and her team have helped Chipotle (the masterminds behind the world’s greatest tacos and burritos) skyrocket social engagement through <strong>smart influencer marketing, active social listening and genius promotions.</strong></p> <p class="western">One of these promotions has amassed <strong>over 1.4 billion views on TikTok</strong> (yes, you read that correctly). On this delicious episode of the show, Tressie reveals the ingredients that went into creating such a wildly successful social media promotion and doesn’t hold back on sharing her best insights and tips for B2C brands who want to reach the same level of success.</p> <p class="western"><strong>In This Episode</strong></p> <ul> <li>04:52 – The key role that communication plays when juggling multiple locations and employees</li> <li>06:02 – How Chipotle uses social as an integral tool to learn more about their customers</li> <li>08:40 – How Chipotle segment their target audiences by channel</li> <li>09:39 – A look at how the social team at Chipotle opera