How Can Strategic Partnerships Help Grow Agency Revenue?

<p>Are you looking for a way to grow your agency through strategic partnerships? Do you struggle to understand what type of partnership might be right for you? There are so many ways you can build and grow your agency — the trick is creating a partnership that aligns with your prospective clients' needs.</p> <p>In today's episode, we'll cover:</p> <ul> <li>Technology agencies use to grow revenue.</li> <li>2 ways to be a successful strategic partner.</li> <li>Understanding where your agency's value truly lies.</li> <li>Can a digital agency be good at SaaS?</li> </ul> <p>Today I sat down with Rick Carlson, President of <a href= "https://sharpspring.com/smartagency" target="_blank" rel= "noopener">SharpSpring</a>. As a marketing automation software company, SharpSpring works with hundreds of agencies, building strategic partnerships that build on the strengths of all parties involved. He's here to talk about how agencies can grow revenue by finding and being a good <a href= "https://jasonswenk.com/strategic-partner-generate-new-business/" target="_blank" rel="noopener">strategic partner</a>.</p> <h2>New Technology Agencies Use to Grow Revenue</h2> <p>As a marketing automation expert, Rick has seen the evolution of the various platforms out there. He says there has been a major shift in the way marketing automation has developed over the years. Instead of just traditional email marketing and landing pages, it now integrates with the full sales cycle. He refers to SharpSpring as not just marketing automation but rather a "revenue growth platform."</p> <p>Rick says there has been a lag between the innovation of marketing automation platforms and agencies' adoption of the full scope of the platform. No longer just limited to email automation, SharpSpring includes intelligent forms, CRM, social post scheduling, and even a chatbot tool. When agencies harness the full potential of a tool like SharpSpring it becomes a true "black box" and can exponentially escalate the agency's value to their client. As Rick says, agencies