How Bruin Capital’s George Pyne Capitalizes on Sports | The Deal

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Bruin Capital Founder and CEO George Pyne about how he reinvented institutions like NASCAR and IMG before pivoting to investing. Pyne explains what he looks for in a founder, why the risk-reward ratio is important in deal-making and the opportunities he sees for growth in college sports. Listen to The Deal on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal on Bloomberg Originals and Bloomberg TV. 01:18 - 04:13 George’s signature deal at NASCAR 04:13 - 07:13 George’s career journey 07:13 - 08:58 George’s three mentors 08:58 - 12:34 Transitioning from NASCAR to IMG 12:34 - 17:16 How George Expanded IMG’s business into college sports 17:16 - 18:45 What George sees in the business of sports 18:45 - 23:27 Why George started Bruin Capital 23:27 - 24:07 What it’s like raising a first fund 24:07 - 25:39 Alex’s transition from athlete to investor 25:39 - 29:40 How Bruin leverages the sports ecosystem 29:40 - 33:11 Bruin’s ideal investment 33:11 - 36:41 Box to Box Films 36:41 - 39:27 How college sports is changing 39:27 - 44:48 George’s network 44:48 - 46:30 Rapid Fire -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1 Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit