How Brands Get Influencer Marketing WRONG on YouTube

<p>Gwen talks about how brands get influencer marketing wrong on YouTube, what exactly a brand should expect from an influencer, and what to request in a brand deal. <br/><br/><b>HOSTS:</b> The <a href='http://videomarketingvalue.com/'>Video Marketing Value Podcast</a> is hosted by:<br/><b>- Dane Golden</b> of <a href='http://vidiup.tv/'>VidiUp.tv</a> and <a href='http://vidtarget.io/'>VidTarget.io</a> | <a href='http://linkedin.com/in/danegolden'>LinkedIn</a> | <a href='http://twitter.com/danegolden'>Twitter</a> | <a href='https://www.youtube.com/vidiup'>YouTube</a><br/><b>- Gwen Miller</b>  <a href='https://www.hearst.com/magazines'>Hearst Magazines</a> | <a href='https://www.linkedin.com/in/gwen-miller-40965b24/'>LinkedIn</a> | <a href='https://twitter.com/Gwenim'>Twitter</a></p><p><b>SPONSORS:</b> This episode is brought to you by our affiliate partners, including: <a href='https://www.tubebuddy.com/vidiup'>TubeBuddy</a>, <a href='https://vidiq.com/#_a_vidiup'>VidIQ</a>, <a href='https://morningfa.me/invite/vidiup'>MorningFame</a>, <a href='https://www.rev.com/blog/coupon/?ref=vidiup'>Rev.com</a>, and other products and services we recommend.</p><p><b>PRODUCER</b>: Jason Perrier of <a href='http://phizzystudios.com/'>Phizzy Studios</a></p><p><b>Gwen Miller:<br/></b>&quot;Influencer marketing is where you work with a creator&apos;s organic channel. You might identify a creator on the platform that you&apos;re like, I think they&apos;re really aligned with my business. I think they have the demographics and the audience is going to be super interested in buying my product. I want to get in front of this audience and I want to have the person they trust most, which is the person who hosts the channel, tell them about my product so they&apos;re more likely to buy it.&quot;<br/><br/><a href='https://videomarketingvalue.com/how-brands-get-influencer-marketing-wrong-on-youtube/'>MORE INFO<br/></a><br/></p>