How brand values can drive business growth w/ Samantha Summerfield

<p>This week on Brand it! With Petchy, I’m joined by fellow brand strategist Samantha Summerfield, who describes herself as an idea generator, communicator and motivator. An ex-corporate girl turned entrepreneur, Samantha is now on a mission to help successful, female, service-based entrepreneurs who want to attract their ideal clients and level up their business by creating an aligned and kick-ass brand.</p> <p>In this episode we take a look at how brand values are more than just words on a piece of paper, and how they can (and should!) be a driver for business growth.</p> <p><a href="https://petchy.co/shownotes/035/" target="_blank">Shownotes</a> (full transcript available!)</p> <p>Connect with Samantha:</p> <p><a href="https://www.thebrandconnection.co.uk/" target="_blank">Website</a> / <a href="https://www.instagram.com/thebrand.connection/" target="_blank">Instagram</a> / <a href="https://www.linkedin.com/in/samanthasummerfield/" target="_blank">Linkedin</a> / <a href="https://www.thebrandconnection.co.uk/brand-archetyp-quiz" target="_blank">Brand personality quiz</a></p>