How Behavioral Change Influences Selling and Marketing w/ Sean Doyle

<p><span style="font-weight: 400;">Marketers want to know how to create revenue because money is the scorecard of business.</span></p> <p><span style="font-weight: 400;">Companies make money when customers buy, but buying requires behavior change. You need people to quit buying from your competitor and start buying from you.</span></p> <p><span style="font-weight: 400;">To find out how behavioral change influences sales and marketing, I sat down with</span> <a href="https://www.linkedin.com/in/sean-m-doyle/"><span style= "font-weight: 400;">Sean Doyle</span></a><span style= "font-weight: 400;">, CEO of Fitzmartin, a company that helps mid-market b2b firms solve sales and marketing problems through strategy and process.</span></p> <p><span style="font-weight: 400;">We talked about: </span></p> <div style="margin-left: 2em"> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How people change their behavior</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to uncover anxiety in your prospects </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to shift organizational culture to focus on customer outcomes</span></li> </ul> </div> <p><span style="font-weight: 400;">Hear more from Sean in episode 141</span> <span style="font-weight: 400;">on</span> <a href= "https://itunes.apple.com/us/podcast/the-b2b-revenue-executive-experience/id1242104988?mt=2"> <span style="font-weight: 400;">The B2B Revenue Executive Experience</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Listen to this episode and more like it by subscribing to</span> <a href= "https://itunes.apple.com/us/podcast/the-b2b-revenue-executive-experience/id1242104988?mt=2"> <span style="font-weight: 400;">The B2B Revenue Executive Experience</span></a> <span style="font-weight: 400;">on</span> <a href= "https://open.spotify.com/show/4keXH5If1B5QesniNsIB0u?si=_3r2FqrvTGi6nccMH4Qkfw"> <span style="font-weight: 400;">Spotify</span></a> <span style= "font-