How B2B Marketing And Sales Teams Can Navigate in Uncertain Times

<p>On this episode of <em>SmartBug on Tap</em>, Jen Spencer shares how B2B marketing and sales teams can stay afloat this year.</p> <p>Jen shares how businesses that aren’t used to being agile,  smaller businesses, or those with more flexibility baked into their operations can survive with the following strategies:</p> <p>1. Getting Back To Basics</p> <p>2. Trying Account-Based Marketing</p> <p>3. Making Sure Your Messaging Is On The Money</p> <p>4. Nurturing More Stable Verticals</p> <p>5. Auditing Your Tech Stack To Maximize ROI</p> <p>6. Making The Story About Your Customers</p> <p><strong>Links Mentioned</strong></p> <p><a href="https://hubs.ly/H0GfQXg0">MarTech Stack Audit Template</a></p>