How Anna Cheng Grew Spaceship to $100m in 4 months

<p>Metigy's bringing back one of Forward Thinking's classic episodes from 2019: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months. </p><p>In this episode with Brendan Hill, they cover a wide range of marketing topics including activation, onboarding and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch viral waitlist that resulted in 40,000 contacts.</p><p>For any business owner who is looking to take their growth marketing strategy to the next level, this episode is a must-listen.</p><p> </p><p><strong>Resources mentioned in this episode</strong></p><ul><li>The difference between growth marketing and growth hacking</li><li><a href="https://medium.com/@ms.mbalke/aarrr-framework-metrics-that-let-your-startup-sound-like-a-pirate-ship-e91d4082994b" target="_blank">Pirate Metrics – The AARRR Framework</a> (acquisition, activation, retention, referral, revenue)</li><li>25% increase in your activation metric will lead to a 48% increase in your annual recurring revenue.</li><li>How to improve activation</li><li>How to improve your user onboarding</li><li>Develop customer personas</li><li>Why analysing competitors can save you time and money</li><li>How Anna grew Spaceship to $100m from being employee number 3</li><li>Why it’s important to phone new customers and get their feedback</li><li>Using waitlists to get 40k people on prelaunch list</li><li>Don’t try to scale when you’re not ready to scale</li></ul><h2>Resources mentioned in this episode:</h2><ul><li><a href="https://www.reallygoodux.io/blog/mailchimps-endearing-rebrand-and-onboarding-sequence">Mailchimp onboarding process</a></li><li><a href="https://asana.com/">Asana</a></li><li><a href="https://www.spaceship.com.au/">Spaceship</a></li><li><a href="https://www.semrush.com/">SEMrush</a></li><li><a href="https://ahrefs.com/">ahrefs</a></li><li><a href="https://www.canva.com/">Canva</a></li><li><a href="https://twitter.com/mcannonbrookes">Mike Cannon-Brookes</a></li><li><a href="https://robinhood.com/">Robinho