How Amtrak Got Creative in Social during the Pandemic

<p>Andy Jasenak, Director of Digital Media at Amtrak, joins this episode of the Social Pros Podcast to share how the iconic railroad service Amtrak managed social during the pandemic.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="https://supermetrics.com/social-pros" target="_blank" rel="noopener"><strong>Supermetrics</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Director of Digital Media at Amtrak, Andy Jasenak, discusses how Amtrak got creative during a trying year of COVID-19. While many industries were affected by lockdowns, the travel industry was hit particularly hard.</p> <p>How do you promote a travel service when everyone’s locked down?</p> <p>Rather than slowing things down, Amtrak charged ahead and decided to get creative. Andy shares how Amtrak managed <strong>unique and fun social campaigns</strong> over Instagram Stories to keep people interested in travel throughout the pandemic.</p> <p>He shares how Amtrak values <strong>user-generated content</strong> from its many passionate <strong>brand advocates</strong> who help propel the brand across the U.S. Andy also talks more about his background and shares some food for thought for anyone looking to become a social pro.</p> <p><strong>In This Episode:</strong></p> <ul> <li>4:30 – How Amtrak kept people engaged and inspired during the pandemic</li> <li>6:09 – Amtrak’s strategy to stand out on social media</li> <li>8:04 – The primary objective for Amtrak on social media</li> <li>10:13 – Andy takes us behind-the-scenes of Amtrak’s social team setup</li> <li>15:34 – How Amtrak coordinates responses across different channels</li> <li>18:22 – How Andy makes a case for new social strategies to the rest of the team</li> <li>19:35 – Why Amtrak hosted a Jimmy Kimmel mean tweet-style leadersh