How Africa is contributing to the creator economy boom

<p>The creator economy <a href="https://www.mondaq.com/nigeria/social-media/1157474/the-creator-economy-in-nigeria-what-you-should-know#:~:text=Recent%20surveys%20show%20that%20the%20creator%20economy%2C" target="_blank" rel="noreferrer noopener" data-type="URL" data-id="https://www.mondaq.com/nigeria/social-media/1157474/the-creator-economy-in-nigeria-what-you-should-know#:~:text=Recent%20surveys%20show%20that%20the%20creator%20economy%2C">recorded</a> a 550% growth between 2016 and 2020. Today on the Techpoint Africa Podcast, we discussed what this could mean for Africa and African creatives.</p> <p><span style="font-weight: 400;">Joining our host, Oluwanifemi, in the studio, was Femi Taiwo CEO, TERAWORK and Douglas Kendyson, CEO Selar. Both guests shared insights as to what Africa stands to gain from the creator economy, the challenges African creators face, and possible solutions to these challenges. </span></p> <p><span style="font-weight: 400;">To advertise or promote your brand, visit&nbsp;</span><a href="https://techpoint.africa/advertise"><span style="font-weight: 400;">this link</span></a><span style="font-weight: 400;"> or send an email to <a href="mailto:business@techpoint.africa">business@techpoint.africa</a></span></p> <p>Follow <a href="https://play.google.com/store/apps/details?id=com.whistler.whistler">this link</a> to download the Whistle app on the Google Play Store.</p> <p><strong>Timestamps</strong></p> <p>00:00 - Introduction</p> <p>04:00 - What is the creator economy?</p> <p>11:55 - How are African creatives contributing to the creator economy boom?</p> <p>18:15 - Is being unique truly a selling point?</p> <p>26:55 - What Africa benefits from the creator economy</p> <p>29:48 - Hurdles to enjoying the creator economy boom</p> <p>34:45 - Why creators should choose TERAWORK/Selar</p> <p><strong>Useful links</strong></p> <ul> <li>Nigerian freelance startup, TERAWORK <a href="https://techpoint.africa/2021/01/18/nigerian-freelance-startup-terawork">is providing grow