How a 90-Year-Old Agency Continues to Thrive

<p>Do you know what separates your agency from competitors? Are you looking for a way to attract new clients and hold on to the ones you have? Clients have a lot of choices when it comes to choosing an agency. So how did a fourth-generation, 90-year-old marketing agency continue to adapt and thrive? </p> <p>In today's episode, we'll cover:</p> <ul> <li>A 90-year-old agency and why your story is important.</li> <li>How to use a podcast for agency lead generation.</li> <li>2 ways to protect your agency's future.</li> </ul> <p>Today I had a really fun talk with Jamie Michelson, President and CEO of <a href="https://www.smz.com/" target="_blank" rel= "noopener">SMZ</a>, a digital advertising agency. SMZ was founded by Jamie's grandfather in 1929 and has made it through the great depression, numerous wars, and of course the challenges we now face with COVID 19. As a third-generation agency owner, Jamie has seen a lot. He's here to talk about <a href= "https://jasonswenk.com/survive-changing-economy/">how his agency has persevered</a> and what they are doing now to continue to grow.</p> <h2>Why Your Agency's Story is Important</h2> <p>I always tell agency owners I work with, you have to have a unique story that separates you from everybody else. For SMZ, they have been around for over 90 years and have been able to leverage that history to build and <a href= "https://jasonswenk.com/fostering-connections/">foster relationships</a> that last for decades. But it's more than just their history. Jamie's philosophy is to do all the stuff their clients expect of them and then throw in a little extra. Not taking anything for granted and focusing on people first is what helps SMZ maintain energy and keep clients around.</p> <p>Your story doesn't have to go back 100 years. You simply have to figure out what makes you different. Are you a small firm? Use this to your advantage. Do you provide a service most agencies don't? Showcase it. Find what connects you to your clients.</p> <h2>How a Podcast Can Help Your Agency Find New Cli