How a 90-Second Launch Story Highlights Purpose and Establishes Focus

Product teams build impressive and detailed launched strategies. But, how do you get an entire organization to execute a coordinated effort that results in a successful launch?In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews interviews Pragmatic instructor Todd Middlebrook about the 90-second launch story.They discuss: <ul class="p-rich_text_list p-rich_text_list__bullet"><li>The complicated process of a launch</li> <li>The value of having clarity on the end goal</li> <li>The components of a 90-second story</li> </ul> Additional Resources There is a new course update to Market. This course **helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. <a href='https://www.pragmaticinstitute.com/course/product/market/'>Learn More</a>   Want to learn more about effective launches? Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals. <a href='https://www.pragmaticinstitute.com/course/product/launch/'>Enroll Today</a>