How 130,000 RE/MAX Agents Use Social Media

<p><span style="color: #000000;">Kayla</span> Roofe, the Sr. Social Media Manager at RE/MAX LLC, joins the Social Pros Podcast to talk about how digital and social have changed the real estate industry.</p> <p class="western"><span style="font-size: 12pt;"><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></span></p> <p class="western"><span style="font-size: 12pt;"><a href= "https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></span></p> <p class="western"><span style="font-size: 12pt;"><a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener"><strong>My Emma</strong></a></span></p> <p class="western"><span style="font-size: 12pt;"><strong>Full Episode Details</strong></span></p> <p>Buying a home is a huge expense. For most people, purchasing a property to call home is the <strong>largest investment they will ever make.</strong></p> <p>The way we browse for the perfect home has changed a lot since the good old days of newspaper listings and real estate drop-ins. Nowadays, you can search and potentially find your dream home from the comfort of your couch (or wherever you happen to be). Kayla Roofe, the Sr. Social Media Manager at RE/MAX LLC, leverages social media to <strong>broadcast new listings and ultimately, sell more houses.</strong></p> <p><strong>She works with a staggering 130,000 RE/MAX agents from all over the world</strong>. Aligning that many team members around social and making sure that they’re doing it ‘right’ has got to be one of the most difficult jobs out there. Thankfully, Kayla is a social pro herself and doesn’t hold back when it comes to sharing the best tips for selling something as expensive and potentially life-changing as a brand-new home.</p> <p><span style="font-size: 12pt;"><strong><span style= "color: #000000;">In This Episode: </span></strong></span></p> <ul> <li>04:28 – How RE/MAX’s soci