Hook Points, 1 Million Followers, & The Science of Going Viral [Brendan Kane interview]

Links related to this episode: https://amzn.to/3vUAHDY (Brendan Kane Hook Point book on Amazon) https://www.hookpoint.com (The Hook Point website) https://amzn.to/3nAXWzu (Brendan Kane One Million Followers book on Amazon) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211029 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211029 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211029 (Get Roy’s Daily Emails) Brendan Kane personally got more than one million followers in one month, on social media — TWICE... And not just for the sake of having followers — but to prove he has a repeatable process that anybody can use to get followers and grow their business.   (Although he’s worked for celebrities like Taylor Swift and Rihanna and big entertainment companies like MTV, Disney, and Netflix — he’s neither a celebrity nor a big company…) How did he do it? In short, he mastered hooks — or Hook Points — and viral content. The type of content people stop scrolling for, then engage with, share, and follow the creator.  The type of content social media platforms LOVE. And he’s turned it into a repeatable process. All with the aim of driving real, tangible business results like leads, customers, sales, and profits. https://youtu.be/6UOJZoMDlYU (In today’s episode I interview Brendan Kane about Hook Points, One Million Followers, and his scientific approach to creating viral content...) Yours for