Hiten Shah on Choosing the Right Value Proposition

<p>You should be very familiar with my guest today.&nbsp;</p> <p>As a serial entrepreneur, he&rsquo;s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He&rsquo;s now CEO of FYI, a solution for having all of your documents in one place.</p> <p>In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful.</p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input"><strong>***</strong></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links">EveryoneHatesMarketers.com/links</a></p>