Hiring, onboarding, and setting up content marketers for success with Lumavate CEO Stephanie Cox

<p>Stephanie Cox is the CEO at Lumavate, a platform where everyone can build apps without coding. She’s the host of Real Marketers Podcast, a show for REAL marketers that doesn’t sugarcoat the industry. In this interview, Stephanie breaks down her process of hiring content marketers, testing their creativity, and onboarding them to succeed. She also explains why companies need to identify the hills they’re willing die on and theorizes about the future of marketing.</p><p>0:00 Intro<br>0:42 Conversation with Stephanie<br>1:40 Real Marketers Podcast<br>4:45 Hiring content roles<br>7:55 Story telling<br>9:15 Onboarding new hires<br>11:40 Domain expertise<br>17:50 Content facilitation<br>19:10 What does your ideal customers care about<br>22:00 Hills to die on<br>24:30 Owned VS earned content<br>26:00 Future of marketing<br>31:08 Advanced level content<br>33:15 Check out podcast and Lumavate<br>34:10 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Stephanie:| <a href="https://twitter.com/stephaniecox04">Twitter </a>| <a href="https://www.linkedin.com/in/stephaniecox/">LinkedIn </a>| <a href="https://www.lumavate.com/">Lumavate </a>| <a href="https://podcasts.apple.com/us/podcast/real-marketers/id1441675127?mt=2">Real Marketers Podcast</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>