Hiring a Copywriter with Samantha Burmeister

<p><span style="font-weight: 400;">Today, I'm interviewing my friend Samantha Burmeister. Samantha is a copywriter and we are talking about how to be thinking about when you would use a copywriter in your business, how they could help you, what you need to do before you hire someone and how to make sure that when you do you're getting the most from that experience. So enjoy this conversation around messaging. It's really fun to learn more about Samantha, her journey into copywriting, and how this skill of copywriting could help your business grow to the next level. Enjoy.</span></p> <p><span style="font-weight: 400;">Today, I'm interviewing my friend Samantha Burmeister who is a copywriter. We're discussing when you would use a copywriter in your business, how they could help you, what you need to do before you hire someone and how to make sure that when you do you're getting the most from that experience. So enjoy this conversation around messaging. It's really fun to learn more about Samantha, her journey into copywriting, and how this skill of copywriting could help your business grow to the next level. Enjoy.</span></p> <p><span style="font-weight: 400;">Samantha shares her insights: </span></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><em><span style= "font-weight: 400;">I find that it's best to give a comparison here because copywriting and content writing are very similar but different. So what I have most recently been telling people in that is that copywriting is for people and content writing is for computers. And what I mean by that is oftentimes, we're told you need to start a blog so that people can search you and you know SEO insert different things here. So that's where you're writing for computers, so that you're searchable. And that's content. Copy is writing for people. Copy is typically leading people to a specific action. You know we've talked about CTA is calls to action. And copy is driving those actions so whether it's clicking here purchasing something making an emotional