Hillard Sterling: The Four Pillars of Business Development

<p><strong>In this episode, Steve Fretzin and Hillard Sterling discuss:</strong></p><ul><li>The four pillars of business development and how they interact with each other. </li><li>Building on your own content with repurposing and leveraging on multiple platforms. </li><li>How KLTR - Know, LIke, Trust, Refer - is aided by the four pillars of business development. </li><li>Being proactive in following up on your business development contacts. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Give things away in your business development so people know how much they need you to do the rest. </li><li>Build on your own previously created content. Give people information that they can take and use immediately. </li><li>Find the right audience for your speaking - those who will get value from your points and are not going to compete against you, but possibly hire you. </li><li>It is riskier to underpost than overpost. It stays on the radar and keeps you top of mind and present online. </li></ul><p> </p><p><i><strong>"You could break it down into four different categories of business development work: writing, speaking, posting, and networking." </strong></i><strong>—  Hillard Sterling</strong></p><p> </p><p><strong>Connect with Hillard Sterling:  </strong></p><p>Email: hsterling@clausen.com</p><p>Phone: 312-606-7747</p><p>Website: <a href="https://www.clausen.com/">https://www.clausen.com/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/hillard-sterling-84711b85/">https://www.linkedin.com/in/hillard-sterling-84711b85/</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>