Hijacking Frequency and Recency Bias with Margaret Kelsey

<p>Margaret Kelsey left her full-time job as the VP of Marketing at OpenView to start her own marketing advising agency, TatCo. She also has a weekly podcast for bored marketers with Devin Bramhall called “Don’t Say Content.” Today with Brett, they breakdown the power of hijacking frequency and recency bias. Margaret explains why most B2B marketing is boring (and sucks) and how to stop relying on dusty playbooks.</p><p>0:00 Introduction<br>1:14 Conversation with Margaret<br>3:25 Throw away the playbook?<br>8:05 Bad B2B marketing<br>10:50 Do more with less<br>16:45 People buy from people<br>18:11 Hijacking frequency and recency bias<br>21:11 Are B2B influencers genuine<br>25:40 Don’t Say Content Podcast<br>27:15 Brand halo<br>31:20 Outro </p><p><br><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p>Follow Margaret: <a href="https://www.linkedin.com/in/margaret-kelsey-104abba/">LinkedIn</a> | <a href="https://twitter.com/margaretannk">Twitter</a> | <a href="https://www.dontsaycontent.com/">Don't Say Content</a> | <a href="https://www.margaretkelsey.com/">Work with Margaret</a> <br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>