HBO Max email marketing FAIL! [this just happened to me]

Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210617 (BTMSinsiders is like Netflix (or HBO Max!) for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) HBO Max just really annoyed me as a new subscriber… I signed us up so we could watch In The Heights… And what happened next was just so wrong. It’s a case study in bad email marketing. Not the content or copywriting of the emails themselves. But something else entirely. A big mistake — a big fail. This is a lesson in the right and wrong way to do email marketing… And the reality is that it’s probably just a simple mistake. But these simple mistakes can make a big difference in your relationships with your new customers. If you do it wrong — like HBO Max just did — you will be annoying to your new customers. If you do it right, you could really make your new customers stick, and dramatically increase your customer lifetime value. https://youtu.be/ZTkT3ePdeu4 (Discover HBO Max’s email marketing fail in today’s episode — plus how to fix it!) Yours for bigger breakthroughs, Roy Furr