Having A Successful Fall Season Amidst COVID

<p><span style="font-weight: 400;">That’s right. The pandemic strikes again. I’m not going to be debating anything about Covid, but the reality is that it’s still here, it’s still impacting events, and therefore it’s still impacting the photography industry. Which is why I want you to set yourself up for a successful fall season despite Covid. </span></p> <p> </p> <p><span style="font-weight: 400;">If you had asked me last year if I thought we’d still be dealing with Covid at this scale, I would have definitely told you no. Since it’s still here though, I want to give you some tips. My first tip is to set expectations ahead of time. </span></p> <p> </p> <p><span style="font-weight: 400;">I don’t know if you’ve noticed but this has been a running theme throughout the podcast. The more you communicate with your potential clients and clients, the better. Make sure that they know that you are doing everything in your power to keep them safe and then tell them what that means. </span></p> <p> </p> <p><span style="font-weight: 400;">Being proactive will help your clients feel more confident in you, your business, and your work. </span></p> <p> </p> <p><span style="font-weight: 400;">Prepare for cancellations now. They’re going to happen. What can you do now to help offset those lost or rescheduled events? Perhaps offering mini-sessions throughout the season makes sense. Or maybe you start looking to branch out on your offerings. </span></p> <p> </p> <p><span style="font-weight: 400;">Either way, start thinking of contingencies now. </span></p> <p> </p> <p><span style="font-weight: 400;">Covid isn’t going anywhere, so make sure you and your business are prepared as we go into the busiest season of the year.</span></p> <p> </p> <h2><span style="font-weight: 400;">In This Episode:</span></h2> <p><span style="font-weight: 400;">[02:03] Today’s topic is about COVID and how to prepare your fall schedule during this time.</span></p> <p><span style="font-weight: 400;">[04:12] My first tip is to set the expectations ahead of ti