Harry and Larry Series: Value Selling

<div>Harry and Larry talk about value selling <span style= "font-family: Arial, sans-serif;">having been around for a while</span>. However, that does not make it any less important today. As salespeople, they know they must understand what value is but talk about how they can't really know what value is until they work out what it means to the customer. Once this is established, they can share insights and ways of working that are going to help.</div> <div> </div> <div> <div class="copy-paste-block">ARE YOU READY FOR THE NEXT EVOLUTION OF SALES?</div> <div class="copy-paste-block"> </div> <div class="copy-paste-block">Selling is changing, and sales professionals need to keep in touch with the latest trends to stay relevant and further their careers.</div> <div class="copy-paste-block"> </div> <div class="copy-paste-block">Hybrid Selling does not just cover the clever use of tools and technology: it defines the way salespeople can adapt to a future that needs a multi-faceted approach to drive success.</div> <div class="copy-paste-block"> </div> <div class="copy-paste-block">The book by Fred Copestake covers:</div> <div class="copy-paste-block">- The essentials of selling as a foundation for winning business</div> <div class="copy-paste-block">- The virtual selling techniques and innovative tools that can give you an edge</div> <div class="copy-paste-block">- How to manage sales opportunities based on delivering outcomes</div> <div class="copy-paste-block">- Why salespeople must embrace the skill of leading customers</div> <div class="copy-paste-block">- What value really is and how to create it with – and for – customers</div> <div class="copy-paste-block">- The key elements needed to expand meaningful business relationships</div> <div class="copy-paste-block"> </div> <div class="copy-paste-block">It starts with a story about two salespeople who have challenges to face as their world evolves around them.</div> <div class="copy-paste-block"> </div> <div class="copy-paste-block">This podcast gives a unique insight