Harry & Larry Series: Opportunity Management

<div class="copy-paste-block">In this episode, Harry and Larry reflect on how opportunity management is different to account management, but that there are plenty of similarities. They talk about how it focuses on a specific project or an identified chance to win business and that it is all about information. They see how it is understanding what they know and what they don’t know and that by recognise that there are things they need to understand better, they can take steps to find out and make better decisions.</div> <div class="copy-paste-block"> </div> <div class="copy-paste-block">ARE YOU READY FOR THE NEXT EVOLUTION OF SALES?</div> <div class="copy-paste-block"> </div> <div class="copy-paste-block">Selling is changing, and sales professionals need to keep in touch with the latest trends to stay relevant and further their careers.</div> <div class="copy-paste-block"> </div> <div class="copy-paste-block">Hybrid Selling does not just cover the clever use of tools and technology: it defines the way salespeople can adapt to a future that needs a multi-faceted approach to drive success.</div> <div class="copy-paste-block"> </div> <div class="copy-paste-block">The book by Fred Copestake covers:</div> <div class="copy-paste-block">- The essentials of selling as a foundation for winning business</div> <div class="copy-paste-block">- The virtual selling techniques and innovative tools that can give you an edge</div> <div class="copy-paste-block">- How to manage sales opportunities based on delivering outcomes</div> <div class="copy-paste-block">- Why salespeople must embrace the skill of leading customers</div> <div class="copy-paste-block">- What value really is and how to create it with – and for – customers</div> <div class="copy-paste-block">- The key elements needed to expand meaningful business relationships</div> <div class="copy-paste-block"> </div> <div class="copy-paste-block">It starts with a story about two salespeople who have challenges to face as their world evolves around them.</div> <div class="copy-