Guess What? Advertising Is Rising (and Growing) (268)

<p>Is the biggest part of a <a href= "https://www.mediapost.com/publications/article/362539/ad-execs-paid-contentinfluencers-now-the-biggest.html" target="_blank" rel="noopener">paid advertising budget with influencers now</a>? The boys think not.</p> <p><a href= "https://www.sciencefocus.com/future-technology/why-the-internet-can-survive-without-ads/" target="_blank" rel="noopener">Science seems to think that the web can survive without advertising.</a> If so, there are huge opportunities for ungated media sites. And...<a href= "https://fouanalytics.substack.com/p/media-cpms-cpms-paid-to-publisher" target="_blank" rel="noopener">it really doesn't matter what browser you advertise on</a>.</p> <p>In social audio news, <a href= "https://www.theverge.com/2021/3/31/22356682/discord-stage-channels-clubhouse-like-feature-voice" target="_blank" rel="noopener">Discord launches their own Clubhouse</a>. <a href= "https://www.vox.com/recode/2021/4/18/22390742/facebook-podcasts-clubhouse-audio-launch-spotify-zuckerberg-apple" target="_blank" rel="noopener">So will Facebook</a>. And with Microsoft not buying Discord, who will?</p> <p>Breaking news: <a href= "https://www.apple.com/newsroom/2021/04/apple-leads-the-next-chapter-of-podcasting-with-apple-podcasts-subscriptions/" target="_blank" rel="noopener">Apple will offer revamped podcast subscriptions and help drive podcaster revenue.</a> Good? Probably not for the creator middle class.</p> <p>In rants and raves, Robert comments about <a href= "https://www.cnet.com/news/apple-ios-14-5-launches-next-week-takes-on-facebook-google-tracking/" target="_blank" rel="noopener">Apple's big iOS launch</a>, while Joe talks about being <a title="Content Inc. Indispensable" href= "https://www.contentinc.io/are-you-indispensable-269/">indispensable</a>. In M&A news, the <a href= "https://www.thepilot.com/news/the-pilot-buys-seven-lakes-insider/article_72f6b152-a21c-11eb-b808-5bfb030933e7.html" target="_blank" rel="noopener">Seven Lakes Insider sells to The Pilot newspaper</a>.</p> <p>-----