Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole

<p><span style="font-weight: 400;">In episode #2121, Eric gets together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flagship product AG1, and how being bootstrapped has influenced their marketing strategy. Kat unpacks the marketing success they’ve achieved through their long-term partnerships with top thought leaders and creators, and explains why their performance marketing strategy has been more conservative than some might think. She also shares her advice for anyone who wants to pursue a similar career in business and champions the values of being a curious, hard-working student who is willing to go out there and gain experience. Kat has had an incredible career and it was wonderful having her on the show. Tune in to learn more about Athletic Greens, how to customize your marketing, and much more!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Introducing today’s topic: Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole.</span></li> <li><strong>[01:29]</strong> <span style="font-weight: 400;">Why Kat chose Athletic Greens for her next chapter.</span></li> <li><strong>[02:47]</strong> <span style="font-weight: 400;">An overview of Athletic Greens and their incredible growth. </span></li> <li><strong>[06:22]</strong> <span style="font-weight: 400;">The high quality of Athletic Greens’ comprehensive flagship product AG1.</span></li> <li><strong>[06:54]</strong> <span style="font-weight: 400;">Why AG1 is more than just a green drink and the marketing challenge this poses.</span></li> <li><strong>[07:52]</strong> <span style="font-weight: 400;">How Chris, the founder of Athletic G