Growing your SME with Freshbooks' Paul Cowan

<p><span style="font-weight: 400;">Hosted by multiple iTunes Top 10 podcaster <a href="//www.instagram.com/jamesburttofficial/">James Burtt</a></span><span style="font-weight: 400;">, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.</span></p> <p><span style="font-weight: 400;">On today’s show we chat to marketing expert Paul Cowan, CMO of FreshBooks. FreshBooks is an online cloud-based accounting software, with over 24 million clients. </span></p> <p><span style="font-weight: 400;">Paul has been in and around the marketing game for 20 plus years, and has marketed everything from booze to SaaS products. He is also the creator of many viral ads.  Paul believes it’s important for entrepreneurs to understand their pain and drive that pain point where it makes them more productive. </span></p> <p><span style="font-weight: 400;">In this episode you will hear: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Paul stepped into his CMO role during a company rebrand.<br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Freshbooks takes away bookkeeping pains <br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The biggest mistakes small business owners make<br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to keep up latest marketing trends<br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why small details in business matter <br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Social media platform that works for marketing your business<br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you ne