Greg Turner | Live Sports & Entertainment Venue Management in China

<p><strong>Topics Discussed and Key Points:</strong></p><p>●      How sports evolved in China over the past 1500 years</p><p>●      Why team sports have been slower in China</p><p>●      The role that the Chinese government plays in sports</p><p>●      What reform in the Chinese sports industry currently looks like</p><p>●      How the sports entertainment world looks in China with regards to live events</p><p>●      How foreign organizations can connect with sports fans in China</p><p>●      What is a “venue” in China?</p><p>●      What Greg expects for the 2022 Winter Olympics</p><p><strong> </strong></p><p><strong>Episode Summary:</strong></p><p>Today on The Negotiation, we speak with Greg Turner, an industry leader in live sports and entertainment events and venue management in China. He is the Founder and Managing Director at High Performance, which manages and promotes events at Shantou University Sports Park. Greg himself led the development of the STU Sports Park; a $110 million project donated by the Li Ka Shing Foundation to Shantou University.</p><p>Before Greg’s involvement with STU, he served as the General Manager at XingYang Sports Culture Development, having been recruited directly by China’s first-ever Winter Olympic Gold medalist Yang Yang to manage her investment into the development of ice sports in China. During his eight months working on the initiative, Greg led his team in building up various grassroots programs for ice hockey, figure skating and short-track speed skating, establishing Feiyang as Shanghai’s premier public ice-skating facility.</p><p>Listen in as Greg talks about the factors that shaped the development of the sports industry and culture in China, from their unique government-driven character to the Soviet-era roots that motivate the nation to dominate the global sports world.</p><p>Greg then talks about the differences between sports cultures in the West and in China, what foreign organizations should focus on when looking to establish themselves in the local sport