Google’s AMP Is Killing Your Revenue | Ep. #491

<p><span style="font-size: 10pt;">In episode #491, Eric and Neil explain the purpose of Google’s AMP and why it may be killing your revenue. If you are an e-commerce business, this episode should be of particular interest to you. Tune in to discover how AMP is hurting your business.</span></p> <p><span style="font-size: 10pt;"><strong>Time-Stamped Show Notes:</strong></span></p> <ul> <li><span style="font-size: 10pt;">[00:27]   Today’s Topic:<em> Google’s AMP Is Killing Your Revenue</em></span></li> <li><span style="font-size: 10pt;">[00:35] Explaining the purpose of <a href="https://www.ampproject.org/">Google’s AMP</a>.</span></li> <li><span style="font-size: 10pt;">[01:13] When stripping down sites for mobile access, it strips away ads to get the sites to load more quickly.</span></li> <li><span style="font-size: 10pt;">[01:30] Reasons why certain countries have different rates of search traffic.</span></li> <li><span style="font-size: 10pt;">[02:30] Why your revenue will tank in spite of search traffic increases.</span></li> <li><span style="font-size: 10pt;">[03:13] Even though Google says they are adding tools for publishers, take it with a grain of salt.</span></li> <li><span style="font-size: 10pt;">[03:35] If you are an e-commerce business, it can be detrimental to use AMP.</span></li> <li><span style="font-size: 10pt;">[03:48] That’s it for today!</span></li> <li><span style="font-size: 10pt;">[03:50] <a href= "http://marketingschool.io/">Marketing School</a> is giving away a 90-day free trial to <a href="https://www.crazyegg.com/">Crazy Egg</a>, which is a visual heat-mapping tool.</span> <ul> <li><span style="font-size: 10pt;">[03:55] Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your free copy. You can also learn how to win a one-year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a>. </span></li> </ul> </li> </ul> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><span style="font-size: 10pt;"><strong>Wh