Google SGE Now Summarizes Content + AHREFS Gets Roasted on Reddit + 2 Weird Niche Sites

<p><!-- wp:paragraph --></p> <p>Welcome back to another episode of the Niche Pursuits News podcast. This week’s show is hosted by Jared Bauman, from 201 Creative, and <a href="http://marketingletter.com/newsletter/" target="_blank" rel="noopener">Jacky Chou</a>, the digital asset investor entrepreneur behind Indexsy, Far & Away, and several other businesses.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>The episode kicks off with the <a href= "https://searchengineland.com/google-search-generative-experience-while-browsing-gains-definitions-and-color-coding-syntax-430707" target="_blank" rel="noreferrer noopener">latest about SGE</a>, which can now be used when browsing and also offers users the option of summarizing the article they’re reading. Jared shares a small experiment he did to see how well the summarization function works, comparing SGE with Claude and ChatGPT4, and they talk about the implications for content creators.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Will this reduce the time on page? Will it lower ad or affiliate revenue? How will it affect smaller sites vs. authority sites and article length? Is this good news for end users or site owners?</p> <p><!-- wp:paragraph --></p> <p>The conversation then shifts to how Tim Soulo, from Ahrefs, recently asked for <a href= "https://www.reddit.com/r/bigseo/comments/15hw4oo/hi_bigseo_im_tim_soulo_from_ahrefs_its_been_8/"> feedback on Reddit</a>. The company received a lot of backlash on the platform from unhappy users and Jared and Jacky talk about why they think that is and whether or not they believe it’s justified.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>The next topic is a highly controversial tweet by <a href= "https://twitter.com/JohnMu/status/1687846693969014784">Google’s John Mueller</a>, who says “A page doesn’t have to be on a site that’s “related to the niche” in order to be useful and helpful. You don’t need to have a niche site in order to rank in Google, in fact, sometimes that’s a good way no