Google Ads Bidding Strategies Explained with Jonny Hyams

<p class="tdfocus-1674230783659">Jonny Hyams is the head of client services at Digital Gearbox, driving sales and great ROAS for their clients across Google Ads and other channels. </p><p class="tdfocus-1674230783659">This is a bonus episode because we have so much to cover in Google Ads at the moment. In this special episode, we explore what affects everything on this topic… bidding strategies.</p><p class="tdfocus-1674230799562">Jonny talks about the different types of strategies, including </p><ul><li class="tdfocus-1674230802416">Manual, </li><li class="tdfocus-1674230802416">Maximise Impressions, </li><li class="tdfocus-1674230802416">Maximise Clicks, </li><li class="tdfocus-1674230802416">Maximise Conversion </li><li class="tdfocus-1674230802416">and Maximise Conversion Value. </li></ul><br/><p>We also discuss setting up your own Google Ads native tracking, learning from the Reddit community, what to do if you’re hitting a ‘doom spiral’ – and why you need to prepare more for automation.</p><p><p class="tdfocus-1672674321940">Digital Gearbox - grab one of 10 free one to one consultations here &gt;&gt; <a href="https://keepopt.com/digitalgearbox" rel="noopener noreferrer" target="_blank">keepopt.com/digitalgearbox</a></p> </p><p><p class="tdfocus-1670866726767">Find everything Keep Optimising at <a href="https://KeepOptimising.com" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p> </p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Chartable - https://chartable.com/privacy