Google Adds Live Links in AI Search (SGE)! + Side Hustle Updates and 2 Weird Niche Sites

<p><!-- wp:paragraph --></p> <p>It’s Friday, so it’s time for another episode of Niche Pursuits News, with your hosts Spencer Haws and Jared Bauman. This week, as always, they bring us the latest in SEO and digital marketing news.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>They kick things off with a big news item: Google has announced that it’s <a href= "https://searchengineland.com/google-testing-links-directly-in-search-generative-experience-snapshot-answers-430075" target="_blank" rel="noreferrer noopener">testing live links</a> in the Search Generative Experience. The good news is that it looks like an expanded featured snippet that may drive more traffic to our individual websites. Spencer shares an example of what it looks like currently and he and Jared talk about how Google may be testing different formats to see what users prefer.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>They also talk about Google’s announcement of “new” things you can <a href= "https://blog.google/products/search/google-search-generative-ai-august-update/" target="_blank" rel="noreferrer noopener">do with generative AI in search</a>, the fact that AI-powered overviews are faster, and Google’s focus on article publish dates.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Spencer also shares a look at his SGE and he and Jared talk about whether or not the results they get are relevant and what the future might look like for SGE. </p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>The next portion of the podcast is Shiny Object Shenanigans. Spencer begins by talking about his Amazon Influencer side hustle, which earned around $1800 over the last month. He talks about how he obtained approval into the program for a Facebook page he’s been building (and spoke about on a recent episode) and handed over the entire project to his oldest son.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Jared then shares an update on his Amazon Influencer program, which is up to 329 videos and