Going for the Win With College Sports Marketing - Episode 409

<p>Convenience retailers can create affordable marketing campaigns with college athletes. These campaigns can help drive traffic and fun to your stores. Here's what you need to know to get started.</p> <p><strong>Hosted by:</strong></p> <p>Jeff Lenard</p> <p><strong>About our Guest:</strong></p> <p><strong>Shannon Carroll, Contributing Writer, NACS Magazine</strong></p> <p>Shannon is an award-winning journalist with a reputation for finding and telling great stories. She has interviewed Olympic gold medalists, World Cup winners, Super Bowl champions, World Series winners, and leaders in the convenience store industry.</p> <p> </p>