GoGo Bethke On Leveraging Technology and Using Quarantine to Better Ourselves and Our Businesses

<p><span style="font-weight: 400;">The real estate industry is anything but business as usual right now. Agents have had to pivot, adapt and find new ways to keep businesses operating. Chaotic times can also be times of great opportunity, learning and growth. We can emerge out of this and embrace better opportunities. </span></p> <p> </p> <p><span style="font-weight: 400;">We might not be able to meet up with our clients in person, hold open houses or sell homes as normal, but that doesn’t mean we should slow down or stop working. </span></p> <p> </p> <p><span style="font-weight: 400;">Social media has not been shut down, and we have a wealth of resources at our fingertips to keep driving value. How do we leverage social media and technology to fill up some of the gaps this crisis is causing in our daily basis? In this episode, social media influencer, real estate agent and coach, GoGo Bethke shares what she has implemented in order to remain relevant and still sell real estate right now.</span></p> <p> </p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p><strong>- The factor that really counts in this business </strong></p> <p><span style="font-weight: 400;">In our business, the actual sale of the product is at the very end of our client engagement. What counts is what happens before that, how we present ourselves and the value we offer.  </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>- How to leverage virtual and remote technology in the selling process </strong></p> <p><span style="font-weight: 400;">We can educate our clients to take photos and videos of the home and upload them to a shared digital space where we can edit, fine-tune and post them. This way, homes can still get listed and potential buyers can see them. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>- What our focus and messaging needs to be right now </strong></p> <p><span style="font-weight: 400;">Our focus right now should not be trying to sell homes or close more transact