Gloria Chou & Making The Big Switch

<p>Sometimes, you hear a calling you just can’t ignore. </p><p><br>And while it’s daunting to leave behind your life as you know it to follow your instincts, there’s also nothing quite as rewarding.</p><p><br>No one knows that better than this week’s guest Gloria Chou.</p><p><br>Gloria is a US diplomat-turned Public Relations expert whose mission is to help business owners take charge of their own PR, gain traction, and build brand credibility without the friction from go-between agencies. </p><p><br>Over the years, Gloria has helped thousands of businesses carve a space for themselves in premium outlets and publications.  </p><p><br>But it wasn’t what she’d set out to do at the start of her career. And when she made the switch to PR , she had to leave a lot behind— her job in bureaucracy, her pension, and her security—just to start over in a completely different industry at the bottom rung of the ladder. </p><p><br>But Gloria believed in her zone of genius. So, she gave it her all. And in this episode, she’s telling us the fascinating story of how it all worked out!</p><p><br>Here’s what we’ve got in store for this one:</p><ul> <li>Gloria’s drastic<strong> transition</strong> <strong>from diplomat to PR expert</strong> </li> <li>A glimpse at her<strong> three-step CPR pitching method</strong> and how it came to be</li> <li>Changing your career and <strong>navigating a 0-experience zone</strong> </li> <li>How <strong>rejection can quite literally make your career</strong> </li> <li>The discrepancies in PR and cold-calling between <strong>men and women</strong> </li> <li>How taking charge of your own PR gets the job done while<strong> minimizing friction</strong> </li> <li>Gloria’s thoughts on <strong>content creation with relation to PR</strong> </li> <li> <strong>Tips from an expert</strong> on following up pitches, reaching out to publications, and more!</li> </ul><p><br></p><p>Gloria’s drive, honesty, and tooth-and-nail attitude is what makes this episode so refreshing. </p><p><br>And if you’re lookin