Giving People What They Need with Dr. Nicole Fisher Roberts

<p><span style="font-weight: 400;">Whether the goal is to find common ground or show our merit through raw expertise, salespeople need to meet prospects at their level in order to be successful. As a senior non-profit leader and contributor to Forbes, Dr. Nicole Fisher Roberts knows this well. Nicole is the Executive Director of Feed A Billion, an international nonprofit that feeds girls around the world to prevent food insecurity, exploitation, and trafficking, and the founder of Health & Human Rights Strategies, an international institute that works to promote the advancement of health care and human rights. </span></p> <p><br /> <span style="font-weight: 400;">In this two-part one-on-one interview,</span> <span style="font-weight: 400;">Dan</span> <span style="font-weight: 400;">continue</span><span style= "font-weight: 400;">s</span> <span style= "font-weight: 400;">his</span> <span style="font-weight: 400;">deep dive into the core attribute of sales</span><span style= "font-weight: 400;">—</span><span style="font-weight: 400;">that often vague set of social behaviors we call trust. In this episode, Nicole and</span> <span style="font-weight: 400;">Dan</span> <span style="font-weight: 400;">discuss the relationship between risk and trust,</span> <span style="font-weight: 400;">the</span> <span style="font-weight: 400;">power of vulnerability, building trust through questions, and how that old sales pursuit of finding commonalities shouldn’t be your only trust tactic.</span></p>