GFL 148: How the Start-Up Erxes Is Challenging Conventional Martech Tools With Their Affordable, Open Source Platform

At some point, everyone who is a customer has experienced the tremendous frustration of being passed around between a company’s sales, marketing and customer service departments—and you get that terrible feeling that the left hand doesn’t know what the right hand is doing. When companies have to ask you for the same information repeatedly, or when everyone does not have full visibility into your history of purchases and support requests, it not only frustrates and drives customers away, but it leads to poor productivity and lost business. These days, companies really don’t have an excuse for dropping the ball. There are many tools available for tracking customers throughout the buying journey, from marketing to sales and support. However, they can be complicated and expensive. My guest on the Go For Launch podcast is Nauren Batjargal. Nauren is the co-founder and Chief Operating Officers of Erxes, an open source growth marketing platform that is challenging conventional martech tools with their affordable, open source platform. Erxes has more than 1 million downloads in over 100 countries. Currently, Erxes is in the process of raising $3 million using an innovative offering. As an expert in her field, Nauren is an authoritative speaker on all things related to digital marketing, as well as start-up culture and lead generation.