Getting to The Point with Steve Woodruff

<p><strong>In this Marketing Over Coffee:</strong><br /> Author Steve Woodruff talks about effective communication and his latest book: The Point</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC787.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://themailworks.com/moc">The Mailworks</a></strong> and <strong><a href="https://miro.com/podcast">Miro</a></strong></p> <p>Previous interview: <a href= "https://www.marketingovercoffee.com/2018/12/07/steve-woodruff-on-clarity-wins/"> Clarity Wins</a></p> <p>The new book: <a href="https://amzn.to/45b20ec">The Point</a></p> <p>Covid started with a scare but the transition to virtual has been a business builder</p> <p>Going through the hybrid publishing model</p> <p>Saying too much goes against how the brain works</p> <p><strong>7:10 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts <a href= "https://themailworks.com/moc">themailworks.com/moc</a></strong></p> <p>The 8 Tools, including the power of stories and summaries</p> <p>The 4 Rules - first make sure you have a point</p> <p>How to implement it in the corporation</p> <p>Working on giving the leader a powerful personal brand</p> <p><strong>16:08 - 17:27 Miro – Your first three boards are free forever, just sign up at <a href= "https://miro.com/podcast">miro.com/podcast</a></strong></p> <p>Applying the Clarity Formula to email</p> <p>You need to hook the audience fast in presentations</p> <p>Great tactics for book promotion</p> <p>Lessons in understanding and then being able to better manage depression</p> <p>Why analytical people have to fight the instinct to scrutinize themselves</p> <p>Follow <a href="https://www.linkedin.com/in/johnjwall/">John</a> and <a href="https://www.linkedin.com/in/swoodruff/">Steve</a> on LinkedIn</p> <p>Get Mo