Getting Started with Direct Sales for Authors with Morgana Best

<p><span style='font-weight: 400;'>Episode 136 / Cozy mystery author Morgana Best joins us today to talk about direct sales. We discuss how to get started as well as advanced tactics like SMS marketing and influencer marketing.</span></p> <p> </p> <p><span style='font-weight: 400;'>Intro links: </span></p> <p><span style='font-weight: 400;'>GoFundMe for Jami’s sister:</span> <a href='https://www.gofundme.com/f/SupportJonisEndofLife?qid=4047a702352c51c389dcc1ff8bdeaee0'> <span style='font-weight: 400;'>Joni’s Hospice Journey</span></a></p> <p><a href='https://www.kickstarter.com/projects/sararosett/1920s-historical-cozy-mystery-special-edition-hardcover'> <span style='font-weight: 400;'>Sara’s Kickstarter</span></a></p> <p><span style='font-weight: 400;'>Show notes:</span></p> <p><span style='font-weight: 400;'>Why Morgana looks at mistakes as opportunities for discovery</span></p> <p><span style='font-weight: 400;'>What authors should consider before starting direct sales</span></p> <p><span style='font-weight: 400;'>Who shouldn’t go all-in with direct sales </span></p> <p><span style='font-weight: 400;'>Why starting slowly is a good thing when it comes to direct sales</span></p> <p><span style='font-weight: 400;'>Considerations when it comes to organizing your store</span></p> <p><span style='font-weight: 400;'>How authors can us SMS (Text) marketing as well as influencer marketing</span></p> <p><span style='font-weight: 400;'>Helpful links:</span></p> <p><a href='https://payhip.com/'><span style='font-weight: 400;'>Payhip</span></a></p> <p><a href='https://www.shopify.com/'><span style='font-weight: 400;'>Shopify</span></a></p> <p><a href='https://www.klaviyo.com/'><span style='font-weight: 400;'>Klaviyo</span></a></p> <p><a href='https://shoutcart.com/'><span style='font-weight: 400;'>ShoutCar</span></a><span style='font-weight: 400;'>t</span></p> <p><a href='https://xpress.lulu.com/'><span style='font-weight: 400;'>Lulu Express</span></a></p> <p><a href='https://bookvault.app/'><span style='font-weight: 400;'