Getting more accurate customer feedback with Attentive's Brian Long

<p><strong>Key Points:</strong></p><ul> <li>How Brian got started with Attentive (01:04)</li> <li>My thoughts on the advantages of being vertical-specific with a quote from Steve Blank (02:52)</li> <li>Brian explains the competitive landscape Attentive was playing in at the start (04:23)</li> <li>Why selling should start with identifying the major problems facing your target customers (05:30)</li> <li>I discuss how to identify your customer's pain points and use that knowledge to outsell your competitors (06:15)</li> <li>Brian shares how Attentive saw early success with their outbound sales efforts (07:21)</li> <li>My thoughts on staying relevant to your customers (10:39)</li> <li>How Attentive is approaching a competitive landscape that is changing faster than ever before (13:49)</li> <li>I explain the importance of keeping up with an ever-evolving competitive landscape with a quote from LinkedIn's Jeff Weiner (15:04)</li> <li>Brian explains his strategy for getting accurate customer feedback (19:10)</li> <li>I unpack why customer feedback is so important in the era of saturated markets with a quote from Databox's Peter Caputa (22:51)</li> <li>Brian describes Attentive's website messaging strategy, and where he thinks others go wrong (24:53)</li> <li>My advice on choosing your website messaging strategy, and why you should test your messaging (26:14)</li> <li>Brian's advice for other founders and CEOs (27:25)</li> <li>Wrap up (28:56)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://www.linkedin.com/in/brianclong/">Brian Long LinkedIn</a></p><p><a href="https://twitter.com/brianclong?lang=en">Brian Long Twitter</a></p><p><a href="https://www.linkedin.com/company/attentivemobile/">Attentive LinkedIn</a></p><p><a href="https://www.attentivemobile.com/">Attentive Website</a></p><p><a href="https://www.linkedin.com/in/steveblank/">Steve Blank LinkedIn</a></p><p><a href="https://www.linkedin.com/in/jeffweiner08/">Jeff Weiner LinkedIn</a></p><p><a href="https://howtowin.transistor.fm/episodes/ho