Get More Leads for Free Using SEO with Meg Casebolt

<p>Episode #143. I’ve been meaning to get into SEO for a long time now. And if you’re anything like me, it’s continued to drop down your to-do list. Here to help us understand it better and implement simple-yet-effective SEO strategies is Meg Casebolt.</p><p>SEO may not be a fast path to cash, but it can be a long-term plan for growth and lead generation. It’s time to end the SEO struggle and get on board with this beneficial (and free!) tool for your business. Get ready to take notes and learn to reframe your mindset on SEO, leverage your content and get inspired!</p><p><b>In This Episode You’ll Learn:</b></p><ul><li><em>The SEO mindset shift that will have you attracting more clients without much effort</em></li><li><em>Why SEO means the difference between interrupting and searching audience members</em></li><li><em>The ‘shame googling’ reason why your audience needs you to search engine optimize</em></li><li><em>How SEO can be the solution to social media heaviness and negativity</em></li><li><em>Keys to creating content for SEO that you can use and repurpose forever</em></li><li><em>Where to start with SEO when you aren’t ready to create a ton of new content </em></li></ul><p><b>Favorite Quotes</b></p><p>“On social media, you can&apos;t control what&apos;s happening in the post above you, in the post below you, where you&apos;re showing up, and who you&apos;re showing up to...Whereas if you have a [blog] post that you created 10 years ago, it might still be relevant, and people can look for it [on Google], find it and start working with you based on that.”</p><p>“When people are like, ‘Oh, what do you do?’ Don&apos;t give them your Facebook page. Give them your website because that&apos;s the thing that you own and can control. Make your website the core of your business because you own it.”</p><p>“[Your blog] doesn&apos;t have to be the definitive guide on all things on the topic. It can be a sliver of something that people will be looking for. And I guarantee somebody is looking for it. Six billion searches